Since 1979, Haseller is one of the rooted fabric seller in Turkey. Haseller had strong entry to the denim market in 2011 with the brand DLX HASELLER DENIM, gain a good place in the denim market with 7M mts per year.
Our company produces fabric collections for jeans, denim shirts which is designed by the research team of Haseller. These collections, more than 70 pieces for denim jeans fabric, more than 400 pieces for denim shirting, represent our motive to produce.
Innovation, maneuverability and trust are the most important pieces of our work with respect to our belief and experience. We love design, we are ready to shocks, we beleive the power of truth.
Our fast service power is coming from our contemporary stock around 1.2M which is shaped by requests from the research team, the denim dept., the shirting dept.
We have one designer for our Research Team’s ideas to be prepared for production. Our research team is completely free on focusing fabric design and innovation. The research team visits fairs all around the world. The demands of our customer is to be sure important but our collections are developed by the research team’s decisions and these collections are produced for our stock every season, then we lead the customers with our new collections which are already on stock. About 250 new fabric is produced per year and at least 150 of them are implemented to production programme.
DLX HASELLER DENIM
HSL Group B.V, since 2020, is working so hard to produce new collections for producers. The main aims of the department are to examine the key markets for shirting, then to lead customers through this way.
The department is preparing collections via new ideas with the research team. At least two collections are represented to the customers every month, then one of them is implemented to the main collection.
As a matter of fact, in todays’ world, it’s not enough to produce better shirting fabrics or cheapest product. We argue that we have the best quality with good price on time.